We designed our workshop to help hospitality businesses (like yours!) create a compelling and cohesive brand strategy that resonates with their target audience, enhances customer loyalty, and differentiates them from their competitors.

If you are involved with or just about to enter the hospitality industry, we would love to welcome you to our workshop. Specifically, it’s ideal for:


• Hotel owners and managers

• Aspiring hoteliers

• Hospitality marketing professionals

• Event planners and co-ordinators

• Investors in the hospitality sector

• General managers and frontline staff

Whether you’re a seasoned professional or just starting out, our workshop will offer you some valuable insights and practical tools to help you build and maintain a high-performing, valued-driven hospitality brand strategy.

The workshop covers various topics including brand strategies (defining brand values, Unique Selling Points and brand promise), storytelling techniques, customer experience enhancement, and measuring success to help align your brand with your business goals.

If you need us to be more specific, please send us a message at info@strategicbrandstorytellers.com

We will not be providing direct hospitality. However, we are dedicated to ensuring a smooth and enjoyable experience, which means we are very happy to assist with any specific queries you may have about staying in beautiful Hermoupolis, Syros.

Reaching Hermoupolis, Syros is nice and straightforward – whether you are travelling from Athens or nearby islands – with some wonderful scenery to gaze at on your way!

Options include taking a ferry from Athens from Piraeus Port. The trip is around 4 hours (or arrive in 2 hours on a fast ferry). Alternatively, you can fly directly to Syros from Athens Airport in 20 minutes.

If you are coming from nearby islands, such as Mykonos or Tinos, regular ferries are available that connect directly to Syros. These ferry routes are fast and offer beautiful sea views.

Should you need further assistance with your travel plansor have any questions about your journey, please contact us.

The workshop is a full two-and-a-half-day event that’s made up of interactive sessions, group activities, case studies, and hands-on exercises – all designed to leave you with a wealth of practical skills and knowledge about hospitality branding.

You will learn how to craft a unique brand promise, implement effective hospitality brand strategies, and create a memorable customer experience for their guests. These are fundamental aspects that WILL help your business stand out from the crowd.

While there are no specific prerequisites, a basic understanding of marketing principles and a desire to enhance your hospitality brand presence will be of benefit.

Additionally, having an open mind and a willingness to explore new ideas for your business will help you make the most of the workshop and fully engage with the innovative strategies and concepts presented.

You can register for the workshop by visiting our website and filling out the registration form. Early registration is recommended as spots are limited.

Yes, there is a registration fee that covers all workshop materials, lunch, and light refreshments during our coffee breaks. The fee doesn't include your accommodation, travel expenses, or evening meals – though we can potentially recommend discounted options for some of these where appropriate.

Please visit our website for detailed workshop pricing information and early bird discounts.

We recommend bringing a laptop or tablet, plus your favourite notebook and pen!

You can also bring any existing promotional materials (both yours and your competitors’) to share with the other participants during sessions.

Above all, we encourage you to bring a willingness to try new approaches and explore innovative strategies for your hospitality business. This open mindset will help you fully engage with the workshop and make the most of the insights and tools provided.

Yes, you will receive a comprehensive workbook, access to digital resources, and a collection of templates that can be used to implement and share the strategies discussed during the workshop.

Done well, branding helps hospitality businesses stand out in a competitive market, attract and retain customers, and build a strong reputation. These all lead to the things we love… increased revenue and customer loyalty!

We recognise that small and independent hospitality businesses often face limited marketing budgets, the need for distinctive branding to compete against larger chains, and increased importance on creating personalised guest experiences.

That’s why we’ve designed the workshop to include cost-effective strategies and creative solutions that make the most of your unique assets.

Our workshop will not delve into this subject specifically. However, we will provide a general understanding and offer foundational strategies for maintaining a positive brand image.

For more in-depth tactics and personalised advice on these matters, we offer a one-on-one consultations – which can be arranged via this link.

You can access follow-up meetings and arrange one-on-one consultations with us (Chiara Aliotta and Angela Violino) for personalised advice and guidance after the workshop. Please note that these services are available at an additional cost and are not included in the workshop fee.

Of course! We will discuss the latest trends and innovations in hospitality branding, such as sustainability as a brand value, how luxury has changed in hospitality, and the importance of health and wellness in hospitality services.

Absolutely. This workshop is an excellent opportunity to lay the foundation for a strong brand image, right from the start.

In fact, we recommend addressing branding and strategic planning early in the development process, although we understand that not all property owners have the resources to focus on these details initially.

Many go through a costly trial-and-error phase before being able to match their brand strategies to their market niche – but by participating in this workshop, you can begin to clarify what makes your future property unique even before it opens its doors.

This proactive approach will help align your brand strategy with your property’s development, saving you time and resources in the long run.

Additionally, the collaborative nature of this workshop encourages networking and the exchange of ideas among participants. This means you can gain insights and inspiration from the experiences of others who are more established in the industry—an invaluable resource for someone just starting out!

While logos and websites are important, they are just the surface elements of branding. Our focus is on evaluating and enhancing your marketing efforts and the services you offer, to ensure they reflect everything your brand stands for.

Throughout the workshop, we'll explore strategies to effectively communicate your brand's unique narrative and improve guest experiences.

It’s possible that the insights you gain will inspire you to rebrand, refine your website, or adjust your service offerings accordingly – but that’s completely up to you!

While both instructors are native Italian speakers, we will conduct our workshop in fluent English.

We want to encourage a diverse international group of people, who can contribute their unique perspectives and expertise to the workshop.

Please contact us via email at info@strategicbrandstorytellers.com