Upcoming Workshop
Branding for Hospitality
Developing strategies and effective storytelling to improve hotel experiences and drive business results.
11-12-13 September, 2024
Hermoupolis, Syros
Greece
In the bustling world of hospitality and tourism, standing out is more crucial than ever. With so many options, from luxury five-star hotels to charming boutique retreats, the question remains:
Why should travellers choose you?
We are about to answer this question together. Our immersive three-day workshop on the stunning Greek island of Syros will help you explore how to differentiate your property, through effective communication and branding strategies.
“This workshop won’t teach you how to muddle along as one of many choices. It will help you become the preferred – indeed, the only – choice.”
Communication Designer and Strategic Storyteller
Angela Violino
Our schedule is thoughtfully designed to blend intensive sessions with ample leisure time, allowing you to soak in the local culture and landscape as we explore:
Fun and Interactive Sessions
Structured morning and afternoon sessions and hands-on activities, both in and outdoors, will provide first-hand experiences of effective hospitality.
Daily Networking Opportunities
Enjoy coffee breaks and group lunches each day, fostering networking and idea exchange among peers. Late afternoons and evenings are free for personal exploration or relaxation.
Memorable Experiences
This workshop won’t only enrich your branding-based knowledge and skills. It also offers a memorable Greek island experience that will inspire and refresh you – a perfect recipe for creativity!
Success is about first understanding what your guests truly desire. When you align your services to meet these expectations, your brand will excel.
This workshop will provide you with practical tools and insights to:
Highlight What Makes Your Business Special (USPs)
Discover how to clearly showcase the unique aspects of your hotel or Airbnb that make it stand out, ensuring guests pick your business over competitors.
Create a Winning Guest Attraction Plan (Brand strategy)
Learn how to craft a plan that connects with what your guests truly want, making them more likely to book their stay with you.
Improve Guest Experiences Through Genuine Connection (Storytelling and Emotional Connection)
Use simple yet effective communication methods to make your guests feel valued and cared for, turning a one-time visit into repeat and recommended business.
Identify What's Missing in Your Guest Services (Review Existing Brand Strategy)
We'll help you identify what could be lacking in your current offering and what you can do to make your guests' stay even more memorable.
Keep Your Promises to Guests Consistent (Brand Promise)
Understand how to consistently deliver on the expectations you set in your ads and promotions, building trust and satisfaction among your guests.
Practise Responsible and Trustworthy Hosting (Ethical Hospitality and Brand Values)
Learn why being a responsible and ethical host not only feels good but also attracts more guests in today's eco-conscious and socially-aware travel culture.
Evaluate Your Success in Real Terms (KPI and metrics)
Find out how to effectively measure what success looks like for you; from guest satisfaction to repeat bookings and beyond.
If you are at the forefront of the hospitality industry, this workshop has been specifically designed for you.
By this, we mean:
Hoteliers and Hotel Managers looking to elevate their property in a saturated market.
Boutique Hotel Owners seeking to carve out a distinct niche.
Airbnb Owners and Managers striving to stand out in the competitive online marketplace.
Hospitality Directors responsible for steering brand strategy and guest experiences.
Team Leaders in Hospitality who coordinate and enhance team efforts to deliver exceptional service.
Hotel Marketers seeking innovative strategies to captivate and engage audiences.
This workshop is designed to build gradually over our three days together, in a cohesive learning experience that will equip you with the understanding and tools needed to elevate your property's brand and guest experience.
Drawing on our diverse expertise, we will focus on a range of practical, easily-actionable outcomes each day.
Day 1 | Wednesday
11 September
Understanding the Guest Journey
When guests travel across continents, spending long hours to reach a destination where they can relax either by a pool with a cocktail, or in a warm and cosy room, what influences their choice of stay?
Our first day’s activity will dive into the psychology behind these decisions.
Day 2 | Thursday
12 September
Perfecting the Stay Experience
During the second day, we will focus on day-to-day guest experiences.
We will also delve into the harmony (or discord) between guest expectations and reality.
12 September
Day 3 | Friday
Strategic Implementation and Improvement
The final day will synthesise our learning into a practical roadmap for your property.
It’s time to assess your hotel's performance against the rich and detailed insights you have gained so far, and prepare to stand out!
Couldn't make it to the workshop in September?
Gain Personalised Branding Insights With Our 1:1 Consultations
Book a private online consultation with us to explore tailored branding and storytelling strategies for your hospitality brand.
Join the waiting list for the next cohort in January 2025
Our next workshop is in January 2025. Although the exact dates are not yet defined, you can join the waiting list, and we will inform you about the updates, specific dates, and availability.
A unique location
Experience Strategy and Hospitality on the Idyllic Island of Syros
Greece is renowned for its deep-rooted tradition of hospitality, and our workshop is set to rejuvenate this legacy by blending timeless practices with modern strategic insights.
Nestled on the charming island of Syros, the capital of Cycladic - known for its unique blend of traditional commerce city and modern tourism – the city of Hermoupolis provides an ideal setting for both learning and leisure.
In short, this is so much more than a workshop. This is your unique opportunity to experience the very essence of hospitality in one of the most beautiful settings in the world.
This workshop promises not only to enrich your knowledge and skills in hospitality branding but also to provide a memorable Greek island experience that will inspire and refresh you.
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Welcome Kit: Each participant will receive a specially-curated welcome package to kickstart the immersive experience.
Full Workshop Access: Three well-structured days of intensive sessions, full of enlightening and inspirational content.
Meals Provided: Regular coffee breaks and delicious lunches will keep you energised and engaged throughout the workshop.
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Accommodation: While lodging is not covered, we have arranged special rates with local hotels. A list of these accommodations, all offering discounted prices, will be provided to help you choose the best option.
Travel Arrangements: Participants are responsible for their own travel arrangements to and from Syros, ensuring flexibility and convenience.
Evening Meals: Dinners are not included in the workshop package. However, we will provide a list of local dining options where we might gather as a group, and where special arrangements have been made for us.
Meet your tutors
Angela Violino and Chiara Aliotta, two distinguished experts in the fields of branding and storytelling, will guide you through the intricacies of transforming your hospitality brand into a narrative that captivates and resonates deeply with your audience.
Angela Violino
Communication Designer and Strategic Storyteller
Meet Angela Violino, or Angie to her friends!
With over 15 years of experience, Angie crafts compelling stories and presentations that don’t simply improve brand trust, but start meaningful conversations.
But that’s not all. Angie’s user-centred approach ensures that every project is uniquely creative, compellingly visual, and bespoke-crafted to the specific needs of each brand – both on and offline.
Chiara Aliotta
Brand Designer and Strategic Storyteller
Chiara is the founder of Until Sunday, a creative agency renowned for its unique, vibrant approach to branding and visual storytelling.
With her extensive experience as a graphic designer, art director, and brand strategist, Chiara is passionate about brand development and has created compelling, consistent identities for diverse global organisations. Chiara has a deep understanding and enjoyment of classic tales, which she uses to help her create deeply resonant and enduringly memorable user experiences.