4 Week Free Course
Position Your Boutique Hotel
to Attract the Right Guests
Learn proven strategies to define your hotel’s unique identity and connect with your audience
March 31-April 24, 2025
5pm CET (Central Europe Time)
Ever wonder why some guests feel right at home in certain hotels?
Discover how sharpening your hotel's unique identity and story can elevate its profile, making it a standout choice in a crowded market.
By deeply understanding your guests' desires and expectations, you create connections that make them feel truly valued. Moreover, by turning every interaction into a memorable experience, you not only enhance their stays but also encourage repeat visits and referrals, which builds a loyal guest base.
In just four weeks, learn how to distinguish your hotel, grasp what your guests adore, narrate your hotel's unique story, and share it with the world.
This course is ideal for boutique hotel owners, managers, and marketing professionals eager to enhance their property’s market position and guest satisfaction.
-
Elevate your hotel’s profile by sharpening its unique identity and story.
Connect more deeply with your target audience by understanding their desires and expectations.
Transform every guest interaction into a memorable experience that promotes repeat visits and referrals.
-
Basics of brand positioning.
Guest persona and how to attract the ideal guest.
Guest experiences through design.
Feedback on experience-enhancement ideas.
-
Hoteliers and Hotel Managers
Boutique Hotel Owners
Airbnb Owners and Managers
Did you know that hotels with a clearly defined and communicated brand identity enjoy up to a 30% increase in guest loyalty and satisfaction?
Understanding and articulating what sets your hotel apart is crucial in today's competitive hospitality industry. When you clearly define your unique offerings, you not only become more visible in a crowded market but also clearly communicate the distinct value you provide to your guests.
This strategic clarity ensures that your hotel not only attracts guests looking for what you specifically offer but also leads to enhanced satisfaction because their expectations align perfectly with your service delivery.
Gain actionable insights and strategies that will set your property apart in 4 weeks
-
Week 1
Monday, March 31st, 2025
Why Your Hotel’s Positioning Matters.
Learn the basics of positioning and how to identify what makes your hotel unique.
Thursday, April 3rd, 2025
Q&A session on finding your USP -
Week 2
Monday, April 7th, 2025
Understand Your Ideal Guests.
Learn how to create guest personas to align your messaging.
Thursday, April 10th, 2025
Q&A session on aligning positioning with guest needs. -
Week 3
Monday, April 14th, 2025
Create a Memorable Brand Narrative.
Learn how to structure your brand’s story to inspire and attract guests.
Thursday, April 17th, 2025
Feedback on experience-enhancement ideas. -
Week 4
Monday, April 21st, 2025
Bringing It All Together.
Finalize your positioning and guest experience strategy.
Thursday, April 24th, 2025
Wrap-up Q&A and next steps.
Your Tutors
Angela Violino
Communication Designer and Strategic Storyteller
With 20 years of experience shaping persuasive narratives, Angela has worked with brands across the tech, non-profit, and consumer sectors. She specialises in transforming complex ideas into clear, impactful brand stories that drive engagement and foster long-term loyalty. Angela’s expertise lies in crafting strategies that connect deeply with audiences, ensuring brands leave a lasting impression.
Chiara Aliotta
Brand Designer and Strategic Storyteller
Chiara brings over 20 years of expertise in graphic design, art direction, and brand consulting, working with global organisations to elevate their presence. Her talent for weaving compelling visual and verbal narratives has helped brands create captivating and engaging experiences. Chiara specialises in uncovering a brand’s unique story and empowering them to share it with authenticity and impact.
Join us to gain actionable insights and strategies that will set your property apart in the competitive hospitality market. Secure your spot today and start connecting with guests in a way that truly matters.
Join our 4-week course
“Position Your Boutique Hotel to Attract the Right Guests”
Dates: Monday, March 31st, 2025
Ending date: Thursday, April 24th, 2025
Hour: 5 pm (Central Europe)
Entry: Free
Location: Virtual
Duration of each lesson: 45 minutes