Partners in Change

In today's world, where digital noise is louder than ever, there is a clear need for narratives that cut through the clutter and speak directly to the heart. Strategic Brand Storytellers was founded to provide a beacon for businesses seeking to anchor their branding in authenticity and innovation.

Our approach combines deep industry knowledge with creative storytelling techniques to deliver strategies that are not only effective, but also inspiring. We aim to be partners in change, helping leaders and brands envision and create their best business futures.

Aspasia Kakari, Non-Profit Communication Consultant

“Chiara is a unique example of how professional, artistic and human aspects can successfully coexist in one person. I truly enjoyed cooperating with her as she is not only an extremely inventive and passionate designer but a very inspiring partner as well.”

Elsa Piper, People & Sustainable transformation / Coach, Facilitator, Managing Partner Fährmann GmbH

"Angela is a very good listener, deeply digging into our needs before going to work. Maybe this is just one more reason why she manages our requests so timely and 'to the point."

Angela Violino

Communication Designer and Strategic Storyteller

Angela, known for her strategic mind and creative finesse, has spent 15 years crafting persuasive narratives for brands across the tech, non-profit, and consumer sectors. With a background in presentation design and user experience, she excels at transforming complex concepts into clear, compelling brand stories.

Angela’s approach is deeply collaborative, ensuring that the stories she helps create are not only heard but also felt, fostering lasting engagement and loyalty.

Three questions to Angela

  • A strong brand identity creates a distinct and memorable impression, helping guests recognise and connect with a brand on an emotional level. By consistently delivering on brand promises and providing unique experiences that align with the brand's values, hospitality businesses can foster trust and loyalty among guests.

    This connection often leads to repeat bookings, positive reviews, and recommendations, which are crucial for long-term success.

  • To ensure storytelling resonates across different cultures, hospitality brands should focus on understanding the cultural backgrounds, preferences, and values of their diverse audience.

    This can be achieved by using inclusive language, showcasing diverse experiences, and incorporating stories that reflect the different cultures and communities they serve.

    Additionally, collaborating with local influencers or cultural experts can help ensure authenticity and relevance in the brand's messaging.

  • An excellent example of branding done well for a boutique hotel is The Hoxton.

    The Hoxton has built a strong brand identity around being a vibrant, community-focused hotel that offers a home-away-from-home experience.

    Each location reflects the unique culture and vibe of its neighbourhood, with thoughtfully designed rooms and public spaces that encourage social interaction.

    The hotel’s branding emphasises a laid-back, inclusive atmosphere, with perks like open lobbies, free Wi-Fi, and local events. This approach not only attracts a diverse group of travellers but also engages locals, creating a lively and authentic community feel that differentiates The Hoxton from other boutique hotels. I just love the vibes of this hotel!

Chiara Aliotta

Brand Designer and Strategic Storyteller

Chiara is a seasoned brand designer and a passionate storyteller with a knack for weaving visual tales that captivate and engage. With over two decades of experience in graphic design, art direction, and brand consulting, she has helped global organisations like Joomla, ActionAid, and Smashing Magazine to revamp their brand identities and connect with audiences on a deeper level.

Chiara’s work is driven by her belief that every brand has a story worth telling—a story that can spark connections and drive transformation.

Three questions to Chiara

  • Storytelling is vital for creating emotional connections with guests in hospitality branding.

    It differentiates a brand by sharing unique experiences and values. To implement it, focus on consistent narratives across all touchpoints, from your website to social media, and use personal stories or the brand's history to engage guests.

  • Key trends include personalisation, sustainability, and digital innovation.

    These trends push brands to be guest-centric and transparent, offering tailored experiences, eco-friendly practices, and cutting-edge digital interactions.

    They are set to reshape the industry by making brands more responsive and responsible.

  • Integrate sustainability and social responsibility by making them core to your brand.

    Implement genuine eco-friendly practices and community support, then communicate these clearly to guests.

    Engaging guests in these efforts and sharing your sustainability journey builds trust and loyalty.