Free Webinar

Instagrammable Hotel Experiences

Elevating stays with stories worth sharing

Friday, 17th January 2025
5pm CET (Central Europe Time)

Is your hotel truly worth sharing? Or are your guests sharing... but not quite what you hoped for? Can you encourage them to share more in ways that better represent your property?

These are some of the questions we’ll address in this webinar, tailored for hoteliers eager to understand the psychology behind Instagram—the most visually driven social media platform—and how to maximise its potential from the guest's perspective.

We’ll explore the guest journey to uncover ways you can inspire your visitors to share stories that reflect your hotel's unique identity. It’s not just about a selfie in the lobby or a snapshot of the view—it’s about creating experiences guests can’t help but share in meaningful and on-brand ways.

You’ll also learn how to assess the content your guests are already sharing to identify areas that need attention and to better understand their needs. When approached strategically, their content can become a valuable tool for boosting your brand visibility, increasing profitability, and driving growth—all while staying authentic to your hotel’s vision.

We’ll cover one of today’s most dynamic approaches to social media marketing, showing how you can position your hotel to benefit from the stories your guests create.

    • Create hotel experiences worth sharing

    • Understand how and why guests share

    • Turn UGC into ROI and profitability

    • The psychology behind sharing: What motivates guests to post?

    • How to design an Instagrammable hotel experience

    • The role of visual storytelling in strengthening your brand

    • Creative tips and common mistakes to avoid for authentic, shareable content

    • Hoteliers and Hotel Managers

    • Boutique Hotel Owners

    • Airbnb Owners and Managers

    • Hospitality Directors

    • Team Leaders in Hospitality

    • Hotel Marketing Professionals

Did you know that 75% of travelers choose their destination based on photos they see on social media?

Visual content has become a deciding factor in how people perceive and select hotels.

In today’s digital-first world, creating "instagrammable" experiences is no longer optional—it's a must.

From inspiring guest loyalty to driving organic marketing through user-generated content, hotels that prioritise experiential design and visual storytelling stay ahead of the competition.

Your Tutors

Angela Violino
Communication Designer and Strategic Storyteller

With 20 years of experience shaping persuasive narratives, Angela has worked with brands across the tech, non-profit, and consumer sectors. She specialises in transforming complex ideas into clear, impactful brand stories that drive engagement and foster long-term loyalty. Angela’s expertise lies in crafting strategies that connect deeply with audiences, ensuring brands leave a lasting impression.

Chiara Aliotta
Brand Designer and Strategic Storyteller

Chiara brings over 20 years of expertise in graphic design, art direction, and brand consulting, working with global organisations to elevate their presence. Her talent for weaving compelling visual and verbal narratives has helped brands create captivating and engaging experiences. Chiara specialises in uncovering a brand’s unique story and empowering them to share it with authenticity and impact.

Whether your hotel boasts a large social following or is just starting out, whether you manage a boutique property or are searching for fresh ideas, this webinar will offer practical insights on where to focus, what to improve, and how to encourage content that tells your story through the eyes of your guests.

Join our free webinar “Instagrammable Hotel Experiences”

Date: Friday, 17th January 2025
Hour: 5 pm (Central Europe)
Entry: Free
Location: Virtual
Duration: 45 minutes + 15 minutes Q&A